Warby Parker is an American retailer of prescription glasses, contact lenses, and sunglasses. The brand was founded by a team of four seasonal entrepreneurs Jeffery Raider, Andrew Hunt, Neil Blumenthal, and David Gilboa. These four started the company as an online retailer of luxury eyewear but then decided to sell only through physical retail stores.
Warby Parker now sells through 160+ stores across US and Canada. The store was awarded the award for the most innovative business in the year 2015.
Warby Parker also has strong brand-building and public relations. They have taken full advantage of social media and connected with the youth to provide them with high-quality eyewear at affordable prices. As the age of smartphones and the internet began, many young children were facing the problem of eyesight, and this was the opportunity that the founders targeted.
They provide people with all kinds of fresh designs and quality lenses. The brand has reached revenues of more than 400 million dollars, according to unofficial reports. Stores like Warby Parker are transforming the eyewear industry.
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