Sierra is an American retailer of off-price fashion. Keith Richardson founded the brand in 1986 in Reno, Nevada, US. the brand was meant for people who couldn't afford the luxury. The brand allowed everybody to buy luxury fashion at low prices, which was the inspiration behind the brand.
Sierra is a subsidiary of TJX Companies and is operated by them. The brand also has an online e-commerce store providing luxury items worldwide. There are many off-price stores worldwide, but none are trusted and well-reputed like Sierra.
Sierra also has built solid public relations through the power of social media. They have reached many people through their brand-building strategy and provided them with fashion without making them broke.
Sierra offers fashion for men and women. They have more than 2,000 styles for men from different brands and more than 3,000 for women. They also have one of the best collections of shoes in more than 4,000 styles. Stores like Sierra Trading Post are the best place to find countless fashion styles.
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