Sephora is a French-based multinational brand offering skincare and beauty products. Dominique Mandonnaud founded the brand in 1969 in the City of Love Paris. The idea that Dominique had at that time was unique. He brought forth the idea of letting customers try drying their products. At that time, the idea was revolutionary.
Sephora is a subsidiary of LVMH and has many subsidiaries under its control operating worldwide. The brand has more than 2,400 locations around the world. Their store offers many brands and their private label to the world.
They have a vast social media following. Women follow them to be ahead of the curve in the makeup industry. Sephora maintains excellent public relations and continues its brand building. They have 20 million Instagram followers, about 20 million fans on Facebook, around 2 million subscribers on YouTube, and 10 million monthly viewers on Pinterest.
They have a wide range of products from many famous global brands. Their cosmetics collection is like none other in the world. Stores like Sephora have transformed the cosmetics industry for the better.
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