Soft Surrounding is an online E-commerce store as well as a retail store providing women with the best of soft fashion. The store was founded by a team of three entrepreneurs Grant Williams, Robin Sheldon, and Tom Wilcher, in the year 1999.
The company was acquired by the organization Brentwood. In the year 2012, Brentwood became the parent organization behind Soft Surrounding. Brentwood has been operating the company ever since and has changed its retail store strategies and also re-done its online store selection process.
The company has grown significantly under Brentwood's control. The company now has 70 stores and has reached revenues of more than 300 million dollars, according to unofficial reports.
Soft surroundings offer women a very unique, authentic, and inspiring lifestyle experience. The company has many fashion styles to offer, from formal dresses to casual Tops, Tees, pants, sweaters, cardigans, etc. The brand has made quality fashion since it began. Their retail stores have an amazing environment to shop in. if you are doubtful about their quality, then visiting their retail store is quite a good option. Stores like Soft Surroundings have an amazing collection of fashion.
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