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Misguided is a British-based women's fashion retailer. The brand was founded in the year 2009 by Nitin Passi, who is also the current CEO of the company. The store company's headquarters was located in Stretford, Greater Manchester, but in 2015 was moved to Trafford Park, UK. 

The company is a subsidiary of Frasers Group. The company also launched its subsidiary, a men’s clothing brand Mennace in the year 2017. The brand has been growing very rapidly and has reached revenues of more than 100 million pounds, according to unofficial reports. 

Misguided is the brand if you need a guide to the perfect fashion for you. The brand focuses on women aged 16-35 old. The brand has all kinds of fashion for almost every occasion. They have t-shirts, tops, jumpers, hoodies, etc. they also have a large collection of gorgeous formal dresses. If you need a fashion guide, then Stores like Misguided are the place where you should be. 

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