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Alex and Ani, the American retailer and producer of jewelry, may be bringing the industry to its knees through their successful strategies. Since its conception in 2004, Alex and Ani have taken over the market by offering stunningly designed, fashion-forward jewelry at unheard-of prices in this industry. Because of this, competitors have been struggling to keep up with Alex and Ani’s immense popularity and it’s unlikely they’ll be able to until they implement new strategies like Alex and Ani have done so successfully over the years.

Alex and Ani are looking to expand their market share over the next few years. To do so, it’s planning on opening up a series of new stores in cities across the United States that it hasn’t yet reached before, starting with two locations in New York City this month that will be followed by another two by the end of August. It’s also taking more steps to get more people aware of its products, including expanding its online presence to include listings on both Amazon and Etsy and entering into international markets such as Europe and China.

Alex and Ani just released its newest line of bracelets, necklaces, earrings, and rings. The collection is an elegant series of designs meant to be worn together as one piece to create an overall layered look. Many stores like Alex and Ani will help you choose more jewelry designs that you adore.


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