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Famebit was an online platform that connected brands and companies with social media influencers for sponsored content collaborations. The platform allowed brands to create campaigns and search for influencers based on factors such as audience demographics and engagement rates.

Influencers could apply for these campaigns and create sponsored content promoted to their followers. One of the key benefits of Famebit was its emphasis on transparency and authenticity. The platform required influencers to disclose sponsored content to their followers and encouraged them only to promote products or brands they truly believed in.

Another benefit of Famebit was its focus on micro-influencers. Unlike other influencer marketing platforms that primarily worked with high-profile influencers with millions of followers, Famebit focused on working with smaller influencers with highly engaged audiences. This allowed brands to reach more targeted audiences and get more bang for their buck.

In 2016, YouTube acquired Famebit, which integrated its influencer marketing capabilities into its platform. Today, YouTube's influencer marketing platform allows brands to connect with creators and run sponsored campaigns. While Famebit no longer exists as a standalone platform, its influence on the influencer marketing industry is still felt today.

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