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Triller is a social media app that makes video creation simple for users, often featuring music. First released in 2015, Triller quickly gained popularity with younger users due to its innovative video creation approach that involves automatic editing and synced music, making Triller an indispensable platform for making and sharing music videos.
Triller can be traced back to 2013 when its founder David Leiberman began developing a mobile app to edit videos to the beat of music videos automatically. Subsequently joined by co-founders Sammy Rubin and Ryan Kavanaugh and officially launched in 2015.
Triller first launched as a music video creation app that enabled users to quickly produce professional-looking music videos with only a few clicks, making the application popular with celebrities and musicians who used Triller for viral music video creation purposes. It quickly rose in popularity.
Triller announced an agreement with Sony Music Entertainment in 2016, giving users access to its library of licensed music and cementing its status as the go-to platform for creating music videos.
Triller has seen numerous modifications and developments over time. Most significantly, in 2019, Triller underwent an intense makeover featuring an all-new user interface and a focus on social networking. Furthermore, Triller Battles allowed users to engage virtually in virtual rap battles or music competitions.
Triller first made headlines during political unrest over TikTok's Chinese ownership when it acquired its US operations and offered users an alternative experience on Thriller. Users quickly gravitated toward Triller as it provided similar experiences to TikTok users, drawing many into using it themselves.
Triller currently boasts over 300 million downloads in 100+ countries and is an extremely popular platform among music and entertainment content creators seeking to quickly produce polished and professional-looking videos with its automatic editing features. Creators can quickly produce polished and professional-looking videos using Triller.
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