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TikTok is a social media app that enables users to quickly create and share short-form videos. Launched as Douyin in China in September 2016 before globally as TikTok later that same year, TikTok quickly gained popularity among young people worldwide - becoming one of the fastest-growing social media platforms worldwide.
ByteDance was initially created by Zhang Yiming as a news aggregation software development firm before diversifying into social media apps. Douyin, China's version of TikTok was first made available for public consumption in 2016 and quickly gained widespread usage among Chinese youth. By 2017 ByteDance acquired Musical.ly (an international lip-syncing application popular among Europe and North American users). Musical.ly was integrated with Douyin to form TikTok Internationally to meet international market adoption.
TikTok's success can be attributed to its proprietary algorithm which leverages artificial intelligence to recommend content based on users' viewing history and preferences. Users discover new material tailored specifically for them on TikTok's "For You" page; thanks to this algorithm TikTok has become one of the most engaging social media platforms available today.
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