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Smore is a web-based application that enables users to create and distribute digital flyers, commonly called "smores." Launched by three friends - Shlomi Atar, Gilad Avidan and Oren Boiman in 2011, its goal is to simplify creating and disseminating flyers digitally.

Smore was initially designed to promote events and gatherings among college students but quickly gained favor among educators, small business owners, non-profit organizations, and even individuals from diverse fields and industries to create visually appealing flyers and newsletters.

The name "Smore" was inspired by an iconic camping treat known as s'mores - a sandwich composed of graham crackers, chocolate, and marshmallows - as a tribute to childhood camping memories and symbolizing unity between people. Our founders chose this name as an ode to childhood memories while representing how Smore brings people together.

Smore's success can be attributed to its user-friendly interface and feature set; users can quickly create professional-looking flyers using Smore. Over time, updates and redesigns have occurred to optimize its functionality and user experience further.

Eventbrite acquired Smore in 2020 to strengthen its event promotion capabilities. Although acquired, Smore remains independent and continues to provide its users with an easy and efficient tool for creating digital flyers and sharing them.



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