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Niantic developed and published Pokemon Go as a free-to-play mobile game in collaboration with The Pokemon Company on July 6, 2016, becoming an instant cultural sensation with millions of players worldwide quickly joining in its global popularity.
The game is inspired by the iconic Japanese franchise Pokemon, first introduced to the world through a video game for the Game Boy console in 1996. Players take on the role of trainers capturing, training, and battling creatures known as Pokemon in this classic video game experience as soon as word spreads about its global appeal through anime TV series and trading card games as well as merchandise.
Pokemon Go takes the core concept of its franchise and adapts it to the mobile gaming experience, using augmented reality (AR) technology to allow players to catch Pokemon in the real world using smartphones. By exploring their surroundings, players may discover Pokemon at parks, landmarks and other points of interest around them.
This game was an instantaneous hit, with millions downloading and playing it within days of its release. It quickly became a cultural phenomenon, with people of all ages and backgrounds getting in on the action - leading to increased merchandise sales and TV ratings as a result of renewed interest in the Pokemon franchise.
However, the game was not without controversy. Reports surfaced of accidents caused by distracted players, privacy and security issues, as well as complaints that it did not provide enough features for long-time fans of the franchise.
Pokemon Go remains one of the most successful and influential mobile games ever made, inspiring a whole generation of Augmented Reality (AR) titles as well as helping popularize AR technology across industries and other applications. Plus, regular updates keep players engaged and excited for its return!
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