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Pinterest is a social media platform that enables users to discover and save ideas for fashion, home decor, cooking, travel and other topics such as gardening. Launched by co-founders Ben Silbermann, Evan Sharp and Paul Sciarra in March 2010, Pinterest has since grown into one of the world's most widely-used social networks with more than 450 million active users as of 2021.

Pinterest was first envisioned when Silbermann identified a need for users to quickly collect and organize visual content online, so together with his co-founders they set about developing it as a solution.

Pinterest initially experienced slow, steady growth focused on cultivating an engaged user base, yet between 2011 and 2012 users became more actively engaged with sharing and saving content, leading it to quickly expand into one of the fastest-growing social media platforms worldwide - one which remains immensely popular today.

Over time, Pinterest has introduced various tools and features that help its users discover and save content more easily. One such feature is "Tried It," which enables users to mark when they have tried a recipe or DIY project and share their results. Furthermore, Pinterest now provides businesses with various advertising options so they can target specific users with promoted pins or other forms of ads.

Overall, Pinterest has quickly become an indispensable source of inspiration and connection for millions of users globally. Its impressive success over the years can be attributed to visual content creation strategies as well as engagement strategies designed to help users organize and save ideas in meaningful ways.

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