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Magisto is an award-winning mobile video editing and creation app widely praised for making professional-looking videos effortlessly easy for anyone without technical know-how or prior editing experience. Magisto uses cutting-edge artificial intelligence algorithms to automatically analyze, edit and enhance media content gathered by its users - without needing technical know-how or video editing expertise - resulting in high-quality videos without technical know-how or prior editing expertise being necessary.

Magisto was established by Oren Boiman and Alex Rav-Acha in Israel in 2009. At first, Magisto focused on offering video analysis technology for businesses; later on, however, its emphasis shifted toward providing video streaming technology for consumers as the Magisto app debuted in 2011.

Magisto successfully raised $13 Million from Qualcomm Ventures, Sandisk Ventures, and other investors in 2013 to expand its team and develop its AI-powered video editing technology further. With this funding, Magisto could further expand and strengthen its A.I. video editing technology.

Magisto has experienced rapid expansion since its acquisition by Vimeo for an undisclosed sum in 2019. This partnership allowed Magisto to leverage Vimeo's resources and expertise to further increase its capabilities while expanding user numbers.

Magisto is available on iOS and Android platforms, boasting over 100 million registered users worldwide. Magisto has been awarded numerous accolades for its innovative technology, including winning both the 2013 CES Mobile App Showdown Award and the 2014 Appy Award for Best Video Editing App.

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