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Ipsy is an award-winning beauty subscription service founded in 2011 by YouTube personality and beauty influencer Michelle Phan - known as one of the pioneers of the beauty influencer industry. Ipsy takes its name from the Latin word ipsa, meaning self.

Ipsy offers beauty enthusiasts an affordable and convenient way to discover new products. Subscribers create a beauty profile, then receive their monthly Glam Bag full of 5 personalized beauty items, such as makeup, skincare products, haircare items or fragrance. Subscription costs $12 monthly, with customers being free to cancel or pause their subscription at any time.

Since 2011, Ipsy has experienced rapid expansion with millions of domestic and international subscribers. Furthermore, they expanded their offerings by creating an e-commerce platform in 2016 where customers could purchase full-sized versions of products received in their monthly Glam Bags.

Ipsy offers more than its subscription service and e-commerce platform; its app allows users to discover new products, connect with other beauty enthusiasts, receive tailored beauty tutorials and offers and discounts exclusive to Ipsy. In addition, early access is granted for forthcoming collaborations and releases.

Overall, Ipsy has become an influential player in the beauty industry by offering an accessible way for beauty enthusiasts to discover new products and brands at an affordable cost. Through their revolutionary subscription service, e-commerce platform and app capabilities, they have cemented their position as one of the industry's go-to solutions.

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