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Instacart is an on-demand grocery delivery and pickup service that enables customers to order groceries and household essentials from various stores and have them delivered in as little as an hour to their doorsteps. Established by former Amazon employee Apoorva Mehta in 2012 and headquartered out of San Francisco, California.

Instacart's success can be attributed to its user-friendly app and website, which enable customers to shop from multiple stores nearby, compare prices, and select products. Furthermore, its app also has an instant messaging feature so customers can communicate directly with their personal shoppers in real-time, making last-minute changes or requests easy.

Since 2013, Instacart has experienced extraordinary growth, expanding to over 5,500 cities in both North America and Canada. Partnering with major retailers like Walmart, Kroger and Costco to form over 600 local and national partnerships; now considered one of the world's premier on-demand delivery services with a valuation of over $39 billion as of 2021.

Even with its success, Instacart has attracted some criticism from shoppers and employees. Reports surfaced of shoppers protesting against Instacart's tipping policy and low wages in 2020; as a result, changes were made to ensure shoppers received fair wages for their work.

Overall, Instacart has revolutionized the way people shop for groceries and household essentials. With its user-friendly app and reliable delivery service, Instacart has quickly become a go-to choice among busy individuals and families, as evidenced by its significant growth and success - something Instacart will likely remain for years to come.

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