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IFTTT (If This Then That) is a web-based service that allows users to easily create and automate simple conditional statements between different web applications and services known as applets to complete specific tasks, such as automatically saving photos from social media to cloud storage services or activating smart home devices when users arrive home.

IFTTT was established by Linden Tibbets and Jesse Tane in 2010 and launched as a small-scale project in 2011 to simplify connecting web services. They aimed to develop an automated system that allowed users to automate simple tasks without needing to learn complicated programming languages.

Initial offerings included Twitter, Facebook and email providers; however, IFTTT quickly gained popularity; by 2014, it supported more than 100 services, including Dropbox, Evernote and Philips Hue. Now it has integrations for over 700 services and devices spanning social media to home automation systems and IoT devices.

Over time, IFTTT has evolved to offer more sophisticated features, including multiple trigger events and custom applets. Furthermore, they have introduced IFTTT Pro as a premium subscription service that enables users to build more complex applets and automate more advanced tasks.

IFTTT has become an indispensable tool for millions of people globally, offering them an effortless way to automate routine tasks and simplify their digital lives. Thanks to its growing list of supported services and devices, IFTTT will remain one of the go-to platforms for automation and integration.

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