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Ibotta is a mobile shopping app that enables its users to earn cash back on both in-store and online purchases. Established by Bryan Leach - a former executive from the Cramer-Krasselt marketing firm - in 2011, this idea for Ibotta was born when Leach realized traditional coupons were becoming less popular while mobile phones could revolutionize how people shop.

This app operates on an easy premise: users browse offers for products they want, add them to their account, make a purchase and scan their receipt afterward to collect cashback. Users can even link loyalty accounts through this platform for even more significant savings! Users can find cashback deals on everything from groceries and household essentials to beauty supplies and personal care products!

Over the years, Ibotta has quickly become one of the most beloved shopping apps in the US, with over 40 million downloads and 1,500 partnerships with brands and retailers. Furthermore, the company has raised over $500 million in funding while boasting offices in Denver, Colorado, and Bangalore, India.

Ibotta offers more than cashback rewards; users can take advantage of gift cards, in-app promotions and bonuses for completing specific tasks to reap additional benefits from using their Ibotta balance to make purchases at participating retailers using "Pay with Ibotta."

Overall, Ibotta has become an extremely popular app among budget-minded consumers looking to save money on everyday purchases. Thanks to its user-friendly interface, variety of cashback offers and rewards system - this app has quickly become the go-to source for millions of users across America.


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