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Hoopla is a digital media service provider offering access to eBooks, audiobooks, music tracks, movies and TV shows through an app and website. Hoopla was launched by Midwest Tape LLC out of Holland, Ohio, in 2013.

Hoopla was established to give libraries instantaneous access to digital content for their patrons. Through partnerships with libraries, Hoopla enabled instant access without waiting times or late fees; users could borrow titles for free. Hoopla built its business model around providing digital content exclusively to libraries across North America (U.S./CA/AU/NZ). However, it has expanded internationally, reaching several other countries, such as Ireland.

Hoopla's user-friendly interface and ability to access digital content through libraries make it a top choice among book and movie fans alike. The app offers a diverse selection of titles, including bestsellers, classic literature, movies, TV shows and popular hits; its content is regularly updated so users always have access to the newest releases.

Hoopla partners with libraries and publishers to offer digital content to its users, with HarperCollins, Penguin Random House, Hachette and Simon & Schuster among its notable publishing partners. Through these relationships, Hoopla can offer its users access to an expansive catalog of titles.

Overall, Hoopla has changed how people access digital content by making it available and accessible to everyone regardless of location or financial standing. In addition, their commitment to providing free access has made Hoopla an instantaneous favorite among library patrons while becoming a significant player in the digital media landscape.

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