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Goat is an online marketplace specializing in reselling sneakers, clothing and accessories. Launched by Eddy Lu and Daishin Sugano of Los Angeles, California, in 2015, this app has quickly become the go-to spot for sneakerheads and fashionistas to buy and sell authentic, high-quality merchandise.
Goat was established to combat the rising market of counterfeit goods and the lack of transparency in the sneaker resale market. The founders saw the need for an authentic platform which could verify product authenticity while providing a safe space for buyers and sellers to transact safely.
Goat employs a team of experts who ensure the authenticity of all items sold on its platform by conducting an in-depth authentication process, checking each product for wear and tear before comparing its specifications to the original manufacturer's specs. Goat also awards items which have passed this step with its "Verified Authentic" badge.
Since its debut in 2015, Goat has seen rapid expansion. Today it boasts millions of global users who rely on it. In 2018, the company raised $60 million in funding, which was used to expand operations and enhance technology. Furthermore, partnerships exist between Goat and major sneaker brands like Nike and Adidas and it is widely known within sneaker reselling communities as an authority source.
Goat has revolutionized sneaker resale by providing a safe and secure marketplace where buyers and sellers can transact. Goat's dedication to authenticity and transparency makes it a popular destination for anyone searching for high-quality sneakers, clothing, or accessories for sale.
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