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Foap is a mobile application designed to facilitate photographers uploading and selling their photographs directly to businesses, marketing agencies, or individuals. Established by David Los, Alexandra Bylund, and Pontus Bild in 2012 with the intention of offering photographers an easy platform to monetize their photos effectively, Foap was developed.

Foap was conceptualized when its founders recognized a large supply/demand gap for high-quality photos. Recognizing an opportunity, they set about building a marketplace where photographers could sell their photos easily while businesses could quickly purchase them.

Foap first launched its iOS app in 2013, followed by Android support in 2014. Within months, Foap had acquired over one million users. By 2016, Foap secured $1.5 million in funding to further develop and enhance its platform and improve features.

Foap works with several of the world's top brands, such as Volvo, Nivea and Visit Sweden, to source high-quality photos for their marketing campaigns. With its global community of over 3 million photographers using Foap each month, Foap stands as one of the largest photo marketplaces globally.

Foap was acquired by Veracity, a Swedish content creation and distribution firm, in 2020, providing access to their extensive network of resources for growth. Through the acquisition, Foap could continue expanding and evolving as an app.

Foap remains a top choice among photographers seeking to monetize their photos and businesses seeking high-quality visual content. Thanks to its user-friendly interface, global reach, and strong partnerships, Foap looks poised to remain an innovator in the photo marketplace for years to come.

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