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Fitbit is an internationally recognized health and fitness brand offering wearable devices and apps designed to track daily activity levels, monitor heart rates and maintain overall wellness. Established by James Park and Eric Friedman in 2007, Fitbit has since grown into one of the leading fitness technology firms.

Fitbit began its journey with the release of its inaugural product, the Fitbit Tracker, in 2009. This wearable sensor could be clipped onto clothing to measure daily steps taken, distance traveled and calories burned throughout the day. Following its initial success, new innovations by Fitbit were released such as heart rate monitoring, sleep tracking and GPS tracking features that expanded upon what their initial tracker could do.

Fitbit's user-friendly app has been key to its success, enabling people to synchronize the data collected by their Fitbit device with smartphones or tablets and gain insights about daily activity levels, sleep patterns, overall health and wellness as well as set goals, track their progress and receive personalized recommendations based on this data.

Fitbit has integrated with many popular health and fitness platforms such as Apple Health, MyFitnessPal and Strava for enhanced user tracking of fitness data across multiple devices and platforms - giving a holistic picture of one's overall health and wellbeing.

Overall, the Fitbit app has proven an indispensable resource for improving health and fitness. Thanks to its user-friendly interface, comprehensive tracking capabilities, and personalized recommendations - it has helped millions of people worldwide meet their health and wellness goals.

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