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Dubsmash is a video-sharing app that enables users to easily create lip-sync videos containing songs, movie dialogue, or popular quotes from popular music videos or films. First launched in Berlin by Jonas Druppel, Roland Grenke and Daniel Taschik in November 2014, Dubsmash quickly gained popularity among millennials and Gen Z and was soon downloaded in over 194 countries worldwide.
Dubsmash was designed to make lip-syncing accessible for everyone, and this app met that goal by providing a user-friendly interface that made video creation and sharing straightforward. Furthermore, Dubsmash offered access to an extensive library of sounds and dialogues which users could utilize when making their videos.
Dubsmash's success attracted several high-profile investors, such as Lowercase Capital, Index Ventures and Sunstone Capital who together invested $5.55 million into it in November 2015. Dubsmash also garnered notice from celebrities like Kylie Jenner who used it to post videos lip-syncing to popular quotes and dialogues from classic movies or songs on her Snapchat story.
Dubsmash first introduced its "Dance Off" feature in 2016, enabling users to make dance videos using popular songs from Dubsmash's selection. It quickly proved popular among its user base, helping Dubsmash become one of the leading video-sharing apps.
Dubsmash faced fierce competition from other video-sharing apps like TikTok and Instagram that provided similar features; nevertheless, Dubsmash managed to retain a loyal user base among niche communities like Indian and Middle Eastern audiences.
Reddit, the popular social news aggregation and discussion platform, acquired Dubsmash for an undisclosed sum in June 2020 to diversify its offerings while giving creators a platform for short-form video creation.
Dubsmash is a video-sharing app that enables users to create and share short lip-sync videos. Since its debut in 2014, this platform has quickly gained worldwide acclaim despite competing against apps such as TikTok and Instagram for users' attention. Reddit acquired Dubsmash in 2020 in order to diversify its offerings while giving creators an outlet through short-form video creation.
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