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Crowdfire, previously known as JustUnfollow, was first launched as a social media management tool in 2010 by Nischal Shetty who also founded and is CEO of WazirX cryptocurrency exchange in India. Originally developed to assist Twitter users manage their followers more efficiently by identifying inactive accounts and suggesting unfollow suggestions, the app later expanded to cover multiple social networks including Snapchat and Vine.

Crowdfire was established as an app in 2015 to facilitate the management of several social media platforms including Instagram, Facebook, LinkedIn and Pinterest. The service offers features including content scheduling, content discovery analytics tools as well as audience management features.

Crowdfire quickly rose to fame and, by 2016, boasted 10 million users. That same year, it raised $2.5 million through a funding round led by NDTV Group with investors including IDG Ventures and Kalaari Capital participating - money which it used to develop its platform further and broaden its user base.

Since that time, Crowdfire has continued to adapt and evolve by adding features and integrations that help users effectively manage their social media presence. By 2021, this app claimed over 19 million users across 180 countries - it also received industry accolades such as winning Best Social Media Management Tool at the Social Media Marketing Awards 2019.

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