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Cleo is an AI-powered financial management app that enables users to track spending, set budgets, and gain insights into their spending habits. Thanks to its intuitive user interface and intelligent features, Cleo has quickly become one of the go-to tools for individuals wanting to take control of their finances and make informed financial decisions. Through artificial intelligence and machine learning technologies, it also offers personalized recommendations and actionable insights, providing a valuable resource for improving overall financial well-being.

Cleo was established by Barney Hussey-Yeo 2016, a former employee of Wonga Financial Technology Company. Cleo was inspired by Barney recognizing a need for an accessible platform that could assist individuals in better understanding and managing their finances.

Cleo first debuted as a chatbot on Facebook Messenger. Users were able to interact with her through conversations and ask her about their spending habits, account balances and budgeting needs - providing an engaging experience, unlike traditional financial management apps.

As Cleo gained more traction and user feedback, its features and capabilities expanded. Artificial intelligence (AI) and machine learning algorithms were added to analyze users' financial data and provide actionable insights. Cleo became adept at categorizing transactions, identifying spending patterns, and offering tailored recommendations designed to help save money and reach financial goals for users.

Cleo made strides toward improving accessibility and convenience by offering its features directly on smartphones, making managing finances on the go even simpler for individuals. In 2018, Cleo launched its standalone mobile app that allows users to access its features directly. This move further increased Cleo's ease of use for individuals.

Cleo's user base rapidly expanded due to its user-friendly interface, personalized recommendations, and ability to connect multiple financial accounts. Cleo supported integration with multiple banks and financial institutions so users could view all their accounts at one place and gain an overview of their financial health.

Cleo goes beyond traditional budgeting and spending analysis by offering additional features to enhance user experiences, such as Cleo Plus - a subscription-based service offering cashback rewards, salary advances and enhanced insights - and integrations with popular money transfer services, so users could send money directly within the app to family and friends.

Cleo has quickly established itself as an innovative fintech platform with its focus on user engagement and financial empowerment, positioning itself as a trusted platform for personal finance management. Cleo's commitment to data protection, privacy, and intelligent financial management capabilities has earned its position among users, creating impressive loyalty.

Cleo remains dedicated to helping individuals make more informed financial decisions, reach their financial goals more easily and improve overall financial well-being.



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