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Checkout 51 is a free mobile app designed to help shoppers save money when purchasing groceries by offering cashback rewards on certain items. Launched initially in Canada in December 2012 and later expanded to the U.S. in March 2014, Checkout 51 was founded by four entrepreneurs; Andrew McGrath, Noah Godfrey, Pema Hegan and Richard Szasz wanted to develop an easy-to-use platform that could assist people save money with everyday purchases.
Checkout 51 was inspired when its founders observed that many consumers were using coupons to save money on grocery bills, yet their use could often be inconvenient and time-consuming. They believed a mobile app offering cash-back rewards on specific products would be more efficient and appealing to customers.
Checkout 51 has become an indispensable money-saving app for millions of Canadian and U.S. users since its release. Partnered with major retailers and brands, Checkout 51 provides weekly cashback offers on a range of food, household, personal care products and more at any store around them - simply browse offers, purchase items at stores nearby then upload an image of the receipt for cash rewards!
Checkout 51 has also added several innovative features over time, such as referral programs, bonus offers, and the opportunity to earn rewards by completing in-app tasks and surveys. Checkout 51 has earned various accolades, such as being recognized with several Webby Awards (2015 Webby Award for Best Shopping App), as well as being featured by major media outlets like Forbes, New York Times and Wall Street Journal.
Overall, Checkout 51 has revolutionized how people save money on grocery bills and remains one of the leaders in cashback rewards programs.
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