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Calm is a mindfulness and meditation app created in 2012 by Alex Tew and Michael Acton Smith to assist users with relieving stress, improving sleep quality, and overall well-being. They wanted to make mindfulness practice accessible and convenient so as to promote overall well-being among users.
Calm offers a wide variety of guided meditations, sleep stories, music, and breathing exercises tailored to meet a range of individual needs and preferences. Calm's content has been developed in collaboration with experts in psychology, meditation and mindfulness such as Dr. Judson Brewer, Shauna Shapiro and Tamara Levitt to deliver an experience tailored to meet those specific requirements.
Since its debut, Calm has quickly become one of the world's most beloved mindfulness apps with over 100 million downloads and millions of active users worldwide. Beyond mobile, Calm now also features web applications, books and merchandise for sale.
Calm's success stems in large part from its commitment to accessibility and inclusivity. The app offers free trials as well as low-cost subscription plans that cater to users of varying budgets; plus its content is translated into multiple languages to accommodate users from varying backgrounds and abilities.
Calm has expanded its offerings over time by entering partnerships with companies and organizations such as American Airlines and NBA to provide mindfulness and meditation services for their employees and clients.
Overall, Calm has played a critical role in popularizing mindfulness and meditation practices globally, attesting to an ever-increasing interest in mental health and well-being.
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