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Boo is a social media app introduced by Hong Kong-based technology firm Netease in 2016. Since its debut, it has quickly gained immense popularity among teenagers and young adults, due to its innovative features that allow users to create 15-second videos with special effects and background music - quickly gaining them over one million subscribers within three months of release.

Initial versions of Netease apps, known as Chinese versions of Boo! and Japanese versions respectively, quickly gained immense popularity within China with over 10 million downloads within months of being made available in Chinese. By 2017, an international version called Boo! became available targeting global audiences, available in multiple languages to suit every audience around the globe and becoming widely popular in countries including the United States, Japan, and South Korea.

Boo's success can be attributed to its innovative features that allowed users to easily create and share videos using special effects like slow motion, fast motion, and reverse motion, as well as its extensive library of music and sound effects to make videos even more entertaining and engaging.

Boo's interactive community provided users with the chance to follow, comment on and share each other's videos. Furthermore, users could participate in challenges and contests organized by Boo, further increasing its popularity.

Netease released a second edition of their app called 'Boo V2' with even more advanced features, such as AI-powered filters, 3D effects and face recognition technology. Furthermore, this version included a 'Boo Studio' for users to create customized AR filters and effects of their own.

Boo has amassed more than 100 million registered users globally and is one of the most beloved social media apps among teenagers and young adults worldwide. Boo's innovative features and interactive community have cemented its standing as a top contender among other popular social platforms like TikTok and Instagram.

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